What a ride 2021 has been. For a small business or any business for that matter, the uncertainty of lockdowns and restrictions caused havoc in the world of business. But you know what did increase? Online marketing. In January 2021, the average time that Canadian’s spent using the internet per…
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Starting your own business is exhilarating. To create a brand that you are proud of and to share your business with the world is a great accomplishment. Now more than ever, a digital presence is vital for any business to run and continue to run smoothly, a trend that’s never…
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Although we are all doing our part and staying optimistic about getting our businesses back up and running normally again, there is a strong chance that COVID-19 is about to make a comeback. As predicted earlier this year, a second wave of COVID-19 is starting as case numbers are starting…
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Let us start with the obvious: COVID-19 has influenced all of our businesses – no matter the industry. The last few months have been a huge adjustment for all of us in one way or another. It has impacted all our daily lives and, in your case, your business. That…
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How are you marketing your business right now? Most retail business owners use tried and true tactics like flyers, radio advertising, billboards, mailers, newspaper ads and the like to promote events, sales and more. Outbound marketing tactics like this take a “seek your customer” approach. Traditionally, this has been a…
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