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Social Media Marketing

Dec 18
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How authenticity is winning for brands

Authenticity Wins When Brands Stop Trying So Hard to Appear Perfect

By Digital Marketing & Advertising, Social Media Marketing, Social Media Tips
The days when flawless content stopped the scroll are over and your brand’s authenticity is more important than ever. Social media feeds are packed with content that looks right, sounds right, and says very little. . Everywhere you look, people are sharing the perfect life—flawless meals, scenic hikes, career wins,…
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Sep 19
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Why a team is better than a “do-it-all” marketing person

A “Do-It-All” Marketing Person Is Better With a Team Behind Them

By Digital Marketing & Advertising, Marketing Strategies, Social Media Marketing
There’s a trend in business today - hiring a “do-it-all” marketing person to handle marketing, advertising and social media. But, imagine trying to build a house with just one person doing it all—the architect, the electrician, the plumber, the roofer, even the interior designer. Could it be done? Maybe. But…
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Sep 12
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Why followers don’t matter on social media any more

Why Followers Don’t Matter For Your Brand on Social Media Any More

By Digital Marketing & Advertising, Social Media Marketing, Social Media Tips
Time for a social media reality check in 2025: followers don’t matter any more. For years, brands have treated follower counts like trophies. You’d see companies proudly announce, “We hit 10,000 followers!” as if that number alone meant success. Now, that’s not to say you should ignore the loyal customers…
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