Promoting your business on social media is an effective way to increase brand awareness, generate leads, and boost sales. With billions of people using social media platforms, they have become fantastic marketing tools for all businesses — whether you own a roofing company, sell cupcakes, or you’re a lawyer —…
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A potential customer may cruise onto your website because your service interests them. Perhaps they came across your social media page, or website by searching for a keyword on Google and liked what they saw. However, they quite aren’t ready yet to hit the “Book a consultation” button quite yet.…
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Struggling to come up with ideas for your social media posts? We’ve all been there. On days that you feel like you have no “creative juices” flowing, having content pillars as a guide will make your life so much easier! It’s a great way to stay organized, be consistent, and…
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You shouldn’t have a website just for the sake of having a website. There should be a strategic plan outlining why it’s there and what functions it should perform for you. Are you trying to showcase a new product? Are you trying to attract new customers? Are your products or…
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You must think like your customer to understand their buying journey, and to help them solve a concern they don’t know they have yet. Some people are problem aware but, what you want is for them to be solution aware. Or, they might be solution aware but, not yet ready…
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