When you look at a treasure map, there is a dotted line that when followed will take you to the treasure. However, there are also going to be a few detours or even unavoidable redirects along the way as you journey toward that destination. You may go left, you may…
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Grab a pen and piece of paper, open your note folder on your phone, or however else you want to take notes - and let’s start brainstorming your customer’s buying journey. Why brainstorm the buying journey? Because if you know the path they take to purchase you can design your…
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Be honest with us… How many seconds does it take for you to click away from a website that isn’t loading fast enough? Or has an ugly homepage? Or is hard to read because of the colours, fonts, or formatting? It takes just 2.6 seconds for a user to decide…
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It can be overwhelming to decide where your business should be when it comes to the number of social media platforms out there to choose from. You don’t want to put the energy into a social media platform that doesn’t make sense for your business but, how is one to…
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