Grab a pen and piece of paper, open your note folder on your phone, or however else you want to take notes - and let’s start brainstorming your customer’s buying journey. Why brainstorm the buying journey? Because if you know the path they take to purchase you can design your…
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Be honest with us… How many seconds does it take for you to click away from a website that isn’t loading fast enough? Or has an ugly homepage? Or is hard to read because of the colours, fonts, or formatting? It takes just 2.6 seconds for a user to decide…
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Your customer persona and setting goals are crucial elements to increasing your conversion rates while attracting your ideal customers. You need to tap into your customers’ minds and determine why they would be buying your product or service in order to know how to best position it in front of…
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You shouldn’t have a website just for the sake of having a website. There should be a strategic plan outlining why it’s there and what functions it should perform for you. Are you trying to showcase a new product? Are you trying to attract new customers? Are your products or…
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As humans, we analyze more things than you would think. Before you take a bite of a dessert, you look to see how appetizing it is and then take a whiff of the chocolatey aroma before you dive into your first bite. Using your senses, you automatically think that you…
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