Be honest with us… How many seconds does it take for you to click away from a website that isn’t loading fast enough? Or has an ugly homepage? Or is hard to read because of the colours, fonts, or formatting? It takes just 2.6 seconds for a user to decide…
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Your customer persona and setting goals are crucial elements to increasing your conversion rates while attracting your ideal customers. You need to tap into your customers’ minds and determine why they would be buying your product or service in order to know how to best position it in front of…
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You shouldn’t have a website just for the sake of having a website. There should be a strategic plan outlining why it’s there and what functions it should perform for you. Are you trying to showcase a new product? Are you trying to attract new customers? Are your products or…
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As humans, we analyze more things than you would think. Before you take a bite of a dessert, you look to see how appetizing it is and then take a whiff of the chocolatey aroma before you dive into your first bite. Using your senses, you automatically think that you…
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Why bother to do extra work when you don’t have to? When focusing on your marketing, the end goal is to make a profit, AKA a sale and if you can invest less time while making more money that would be worth it, right? People will walk by your store,…
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