Have you been looking at the Google Analytics from your website and wondering what are the right metrics to show you more about your customers? Your website should do more than look good, it should help bring in new leads, but how do you know if it’s doing that? The best way is by checking the right metrics from your website. These are numbers that show how people are using your site, how they’re finding it, and whether they’re actually reaching out to work with you.
The Most Important Metric to Check? How Many People Are Visiting Your Website
First, you want to know how much traffic your website is getting. In other words, how many people are visiting and where they’re coming from. Tools like Google Analytics can tell you whether they found you through Google, social media, a paid ad, or by typing your website address in directly. It also shows how long they’re staying and whether they’re exploring your pages or leaving right away. That helps you figure out if your site is keeping people interested.
Another Thing to Look For Is Are Visitors Taking Action?
Getting visitors is great, but the goal is to turn them into leads, people who take the next step, like filling out a contact form, booking a call, or signing up for your emails. If you have 500 visitors but only 5 people reach out, that tells you your site might need some changes to encourage more action. You can also look at which pages are leading to the most inquiries and focus on improving the ones that aren’t performing.
Look At The Right Metrics To Find Out Where Your Leads Are Coming From
It’s also important to know which marketing efforts are actually working. Are most of your leads coming from Facebook ads? Google searches? Email marketing? Word of mouth? When you know what’s driving results, you can spend more time and money on the things that work and stop wasting effort on the ones that don’t.
Figure Out How Much You Are Spending to Get a Lead
Marketing isn’t free, so it’s a good idea to look at how much it costs to get each new customer. Let’s say you spend $500 on ads and get 10 leads, that’s $50 per lead. If you can lower that cost without sacrificing quality, you’re making your marketing dollars go further.
Are You Reaching the Right People and Are They Responding To You?
Not all leads are ready to buy. You might get a lot of questions or emails from people who aren’t actually a good fit. That’s why it helps to track lead quality. Are people who contact you serious about doing business? Are they becoming paying customers? Do they stick around for more than one purchase? These are signs of strong, valuable leads.
Use Simple Tools to Track The Right Metrics
You don’t need anything fancy to get started. Google Analytics is free and gives you a clear view of who’s visiting your site and what they’re doing. Forms and landing pages help you collect lead info, and a CRM (Customer Relationship Management) system lets you keep track of contacts and follow up easily.
Check In Regularly and Make Small Improvements
Once your tracking is in place, don’t forget about it! Check in every month or so to see how your website is performing. Try small changes—like rewriting a headline or moving a button—to see if more people start reaching out. Ask people what made them contact you or what they liked about your site. Those answers can be incredibly helpful.
Want to Take a Deeper Dive Into The Right Metrics From Your Website? We’re Here To Help!
If all of this sounds a little overwhelming, don’t worry that you’re missing something. Most business owners don’t have the time to dig into data and that’s where 3SIXTY Marketing Solutions comes in. We can help you understand how your website is performing, show you what’s working (and what’s not), and make smart changes to bring in more leads without wasting your budget.
From Google Analytics setup to campaign strategy and conversion tracking, we’ll show you how to look at the real metrics from your website and how you can improve your site to get more leads. At 3SIXTY Marketing Solutions, we’re here to help you improve your website’s performance, attract more leads, and ultimately boost your business. Give us a call at 647-250-1494 or book your free consultation today.
