Having a killer website is key for SEO and climbing those Google search engine rankings. But what many people don’t know is that social media is a big player in SEO too, and many of us don’t even realize it. Your social media game can totally make or break your search rankings.
Why You Need To Optimize Your Facebook Business Page For SEO
Facebook offers a bunch of awesome features that savvy business owners like you can take advantage of to get your brand soaring to the top of those search engine rankings. We’ve laid out 10 things you can specifically harness through Facebook to boost your profile and your search engine rankings.
1. Completely Fill Out Your Business’ Facebook Profile
When search engines decide where to put your business in search results, they look at lots of stuff. One important thing is how complete your business profile is. The more info you have for your followers (and potential new ones) to explore, the better your ranking can be. So, make sure to fill in everything you can, from adding your profile pic to filling out your short and long descriptions in your bio. If your business has a physical location, use Facebook’s location features to help local customers find more easily. It’s like putting a big neon sign on your storefront for search engines to spot.
2. Keep Your Business Information Up-To-Date
When people search for your page on Facebook, they usually have a specific reason for doing so. And, it’s often to find out more information about your company. This is why you need to keep your profile information up-to-date with business hours, location, and other relevant information by making the appropriate changes on your profile – If you haven’t looked at it in a while do so ASAP.
3. Take Advantage Of The Call To Action Features
One of the big reasons businesses have social media is to get their followers to take action. Whether you’re encouraging them to buy something, sign up for a newsletter, or read your latest blog, giving your visitors an easy way to click through to your website is key. By using the call to action feature on Facebook, you can create a button that asks them to send you a message, call you, book an appointment, and more. It’s a tool that can help you generate more leads and once again, increase your search engine ranking.
4. Use Your Core Keywords To Boost Your SEO
We can’t talk about local SEO without talking about keywords. When creating your Facebook page and creating content for that page, think about where you can throw in some of the top keywords you want to rank for. This doesn’t mean using every keyword you can think of being used in a single post. You should be generous with the keywords you do use though and rotate them. Variety is the spice of life after all.
5. Promote Your Website Content On Your Facebook Page To Create Backlinks
A great way to increase your website visits and generate more leads is to share some of your website’s content on your Facebook page. Do you have a new blog? Or maybe a recent event you have coming up? Did you have a new team member join you? Want to explain more about a specific service you offer? Whenever you’re writing a post, make sure to add a relevant link to your website so visitors go there for more information. That link is what Google will follow to learn more about you as well. It’s not just about your customers.
6. Use A Vanity URL
When you create a Facebook profile, a URL is automatically generated for you. But, if you want to gain some SEO points, create a custom link that’s easy for your followers to find. Ideally, you want to have your name and location in the URL where possible so searchers know they’ve reached the company that they’re looking for. What does that look like? It looks like this: https://www.facebook.com/3SixtyMarketingSolutions
7. Customize your tabs
Again, customization is key here. You don’t need to just have the basic tabs Facebook generates for you. You can add to them so that you can direct your followers where you want them to go. For example, there is a tab for groups, events, and reviews. It’s true maybe not all apply but, knowing what options you could take advantage of helps you make informed decisions as to what should and shouldn’t be there.
8. Post Relevant Topics
The more relevant your post topics are to your business, the better search engine ranking you will have. All content you post could be included in search engine results. This is why adding content about your industry or tips about relevant topics makes for interesting reading while engaging your audience as well as helping you rank higher on search engines. Positive reviews and recommendations on your Facebook page build trust and street cred online, which also gives your search rankings a lift. Posting about Chocolate Chip Cookie Day may be fun but it won’t boost you in the SEO ranks.
9. Use Messenger or AI Bots If You Need To, to Connect With Your Followers
Although Facebook and other social media channels have the ability to communicate directly with followers one-on-one, using Messenger bots or at the very least automated replies will take your customer service the extra mile. These chatbots allow you to talk to your customers in real time, improving their user experience and your customer service. The better experience people have with your brand on social media, the more likely they are to search for your website using a search engine in the future. And, be sure to watch out for new customer service tools like this as the world of AI evolves so you can take advantage of them as well.
10. Engage with Your Audience Regularly
Engaging with your audience is crucial for building a strong online presence and boosting your search engine rankings. Be sure to regularly respond to comments, messages, and reviews on your Facebook page as this not only shows that your business is active and attentive but also encourages more interaction from your followers. The increased engagement can signal to search engines that your page is valuable and relevant. As a result, your content could appear more often on search engines. Moreover, regular interaction keeps your content fresh and helps maintain an active, vibrant community around your brand, which can further improve your visibility and rankings on search engines. Just like your website, the more current your content and the more often you update it, the more Google likes to promote you.
If It’s Time To Start Making The Most Of Your Facebook Page In Relation To Your SEO and Increasing Your Rankings, Call Us.
You now have what it takes to run a Facebook business page that will help optimize your local SEO! But, if you still have questions or just prefer someone to take care of your social media for you, we can help you out. We know what it takes to improve your business’s local SEO and get you the results you want to see. If you’re ready to climb the rankings, give us a call today at (705) 252-4180, or book a free consultation, and let’s get started.
