Are you ready to take your window and door business to the next level and outshine the competition? We’ve worked with many and have helped them craft strategies specific to their goals and these are a few insider tips we’ve learned along the way.
Imagine offering top-notch products and services, providing free consultations and estimates, and running smart, targeted ads that really hit the mark. Sounds good, right? The secret sauce? Understanding what your customers need and expect. You can do this by digging into market research and paying close attention to their feedback. And, by reading this handy guide to which strategies work best.
Work With High Quality Products And Offer Top-Notch Service
To get ahead of the competition, your window and door business needs to focus on a few key things:
- Amazing products and services at fair prices people can afford. Quality workmanship is a must.
- Make sure your installation crew understands they represent your whole company. Train them to be friendly, communicative, and give excellent customer service.
- Use social media smartly to increase visibility online. Post before/after photos of your work, positive customer reviews, and simple educational content explaining different window/door options.
Get To Know Your Competition In the Window And Door Business
Doing a thorough competitive analysis is crucial for successfully positioning your business as an industry leader. Identify your key competitors and study their services, pricing, customer reviews, and marketing strategies. Understand their strengths and weaknesses to create a marketing plan that sets you apart.
Offer a wide range of installation services and specialize in areas like energy efficiency, historical restoration, and custom installation to stand out. Build a strong online presence through review sites, social media, and local directories to gain consumer trust. Encourage satisfied customers to refer you, even incentivize them, helping to expand your reach to grow your business.
Promotions Can Persuade Your Audience To Choose Your Business
These simple strategies can really help your window and door company gain a competitive edge.
- Offer bundled package deals on things like windows, doors, and maintenance. This encourages bigger purchases.
- Run special promotions and money-saving offers through social media and in your advertising.
- Giving customers a sweet referral bonus for sending business your way from friends, neighbours, or family members is a great way to encourage repeat business. Word-of-mouth is huge, so incentivize those referrals. Discounts for referrals can help bring in more new customers and it all adds up.
Offer Customers Something For Free – Like Estimates And Consultations Not Product
If you really want to drive those sales numbers up, offer free consultations and estimates. Everyone loves getting something for free and it shows potential customers you’re not just trying to make a quick buck. You actually care about understanding their needs and earning their trust right from the start. It also pays to think about additional services you can provide after the sale, like maintenance plans or annual inspections to increase your customers’ lifetime value.
Offer Your Customers Financing Options
One of the best ways to market your windows and doors is by offering financing options. It might take a bit of effort to become an affiliate or to discover all the options your customers could take advantage of but, these financing options help attract more customers and boost sales. And, be sure to highlight these options on your website and in your social media posts or advertising. If company one says we do windows and doors but, company two says we do windows and doors and can help you save $5000 off the price, it’s a no brainer which they will go with.
Make Your Online Presence Stand Out In The Window And Door World
Having a strong online presence is super important for selling windows and doors in today’s competitive market. Road signs, lawn signs, Google advertising, you need that too but, start by creating a website. One that shows off your work with a portfolio, before-and-after photos, and customer reviews. Add helpful info about different window and door options, and make sure to optimize for local searches so more people can find you. Your goal should be to answer all your customer’s questions before they even pick up the phone to talk to you.
Make sure your social media accounts are up-to-date with current, and complete, profile information. Use them to promote content that shows you are the expert at doors and windows. Videos are a great way to showcase your expertise and build trust with potential customers. Share them on YouTube, your website, and social media. A marketing plan that integrates all of these things together with unity, is what turns on that magical tap of sweet leads.
And, if you don’t already know the value of this, make sure your website is mobile-friendly. Responsive web design ensures your site looks good on any device, helping it rank higher in search results and attract more visitors. Plus, in the next Google update, it’s been mentioned that sites that aren’t mobile responsive won’t be included in search results – at – all. Yikes!
Maximize Your SEO On Digital Media And In Your Website
SEO (Search Engine Optimization) is crucial for your window and door company’s digital marketing strategy. Thinking about how everything you do will impact your SEO helps improve your website’s visibility and rankings in search results, leading to more traffic and potential customers.
Good SEO boosts your website’s ranking for keywords like “window and door contractors” and “window replacement.” This makes it easier for people to find and visit your site when they search for these services. Don’t forget that it also applies to social media searches which appeal to younger customers.
By optimizing your content for specific industry keywords you’ll attract people who are more likely to be interested in your services, increasing your chances of getting new customers. You can also target a specific region by adding terms that refer to your local area. Like “Barrie’s Top Rated Window And Door Company”.
Use Everything That Google Has To Offer To Maximize Your Exposure
Google is your best friend when you’re looking for new business. Pay per click, or your Google business listing, paid search ad and more can quickly bring targeted traffic to your business without breaking the bank — SO LONG AS YOU HAVE A STRATEGY THAT YOU EXECUTE.
When it comes to your pay-per-click ads, focus on creating engaging ad copy that clearly showcases your value to the right target audience and geographic areas. Your landing pages also need to be high-quality and persuasive. Remarketing ads are a must too – these keep your window and door business top-of-mind for past website visitors, increasing conversions and ROI. You’ve experienced shopping for an office chair or something online and then being followed around by those ads for DAYS! That is the power of remarketing in action.
Don’t forget to set up your Google My Business account, analytics, and your Google search console so that you can collect data you can leverage in your campaigns. Google even tracks when someone calls you directly from your Google business listing. We all know smartphone usage it extreme. Your business needs to get on board with being where your customers are searching.
Don’t Underestimate The Power Of Email Marketing
Email marketing is another highly effective means of generating leads and making sales. Do you have a list of existing and past customers? Add an email signup to your website and promote it on your social media accounts. Using email marketing, like newsletters, can keep your business top of mind while also talking about rebates and special offers your customers could be taking advantage of. Regularly share updates on special offers, new products, and home improvement tips to stay connected with potential customers but, don’t be spammy. Make whatever you send out useful and shareable. The person receiving the email might not be ready to buy or might have already made their purchase from you but, your audience has an audience. They can easily flip that email over to their friend, daughter, colleague, etc. who IS in need of your services and who IS ready to buy. Research shows that companies who communicate regularly with their ideal clients via email generate 50% more sales-ready leads than those that don’t. You don’t want to miss out simply because you didn’t take the time to do it.
Be Sure Not To Miss Out On Trade Shows And Events
Trade shows and community events are a golden opportunity for window and door businesses. They allow you to connect face-to-face with potential customers and stay in the know on what your competitors are offering plus, you can show off the actual product while you’re at it.
At these events, make sure you highlight what makes your company unique and your customer-focused approach. Share photos of your work, before-and-after visuals, and simple educational content about window/door options. Offering free estimates or consultations is also a great draw but, having an attractive booth and marketing materials will set you apart from the other guys that just have a folding table and a business card.
That aside, the most crucial step in your sales process is following up promptly with any leads or customers you spoke with at that event. Don’t let those hard-earned contacts go to waste!
A Killer Marketing Strategy Can Make Your Window and Door Sales Skyrocket
In the window and door business, you need a solid marketing strategy іn order tо generate consistent leads, build brand recognition, stand out from the competition, and generate sales. If that makes you feel overwhelmed, it’s time to call in the experts at 3SIXTY Marketing Solutions. We’ll sit down and map out a marketing plan that can give your company that extra sales boost in your busiest season and throughout your not so busy seasons too. We’re a one-stop shop that can help with your website, your digital advertising, your social media, and more, all under one roof! Give us a call today at 647-250-1494, or book a free consultation to get started and together we’ll make this year, your best yet.
