You must think like your customer to understand their buying journey, and to help them solve a concern they don’t know they have yet. Some people are problem aware but, what you want is for them to be solution aware. Or, they might be solution aware but, not yet ready…
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As humans, we analyze more things than you would think. Before you take a bite of a dessert, you look to see how appetizing it is and then take a whiff of the chocolatey aroma before you dive into your first bite. Using your senses, you automatically think that you…
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Why bother to do extra work when you don’t have to? When focusing on your marketing, the end goal is to make a profit, AKA a sale and if you can invest less time while making more money that would be worth it, right? People will walk by your store,…
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Your customer’s buying journey is a marathon, not a sprint. And that marathon goes up and down hills, sometimes the customer goes in the wrong direction, gets stuck at a cool-looking plant to take photos of, stops to talk to other customers, and then makes it across the finish line…eventually…
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You either love making new year’s resolutions, or you’re totally against it because it just shows yourself every year that you didn’t stick to eating healthy or exercising for at least 30 minutes a day. Although we encourage you to make business goals on a daily and tweak them regularly,…
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