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A Google Business Profile is a free tool that businesses can use to manage their online presence across Google, including in search results and on Google Maps. It allows businesses to provide up-to-date and accurate information about their business, including their company name, address, phone number, hours of operation, website URL, photos, and reviews.

With a Google Business Profile, businesses can also interact with customers by responding to reviews, posting updates, and sharing photos. A handy dashboard provides insights and analytics on how customers interact with the business online, including how many people view the profile and how they found it. How many people have called by clicking the call now button or how many have visited the website by clicking the website link?

A Google Business Profile is an essential tool for businesses of all sizes, as it helps customers find and learn about the business. It ultimately helps drive customers to your online or brick-and-mortar location.

However, there will come a time when you need to adjust each admin on your account and this guide will help you manage admins on your company’s Google Business Profile. 

Why you may want to change an admin on your Google Business Profile:

Employee turnover: If the current admin of the account leaves the company or is no longer responsible for managing the business, it may be necessary to change the admin to someone else within the organization.

Change in business structure: If your business undergoes a change in ownership or legal structure, such as a merger, acquisition, sale, or incorporation, it may be necessary to change the admin of your Google Business account accordingly.

Security concerns: If there are security concerns related to the admin on the account, such as a compromise or breach, it may be necessary to change the admin to someone else who can take appropriate security measures. You also don’t want to have to give others your logins to manage an account on your behalf.

Personal reasons: If the current admin of the account simply wants to step down from their role, retire, or take a break from managing the business, it may be necessary to change the admin to someone else.

Expansion or restructuring of responsibilities: If the business is expanding or restructuring, it may be necessary to change the admin of the account to someone with a different set of responsibilities or expertise to better suit the needs of the business.

You want to hire an agency or individual to manage your accounts for you: If you’re too busy to keep the listing up to date and hire a staff member or marketing agency to manage the listing for you, you want to be able to remove their access as admin if they leave the company or you want to cancel their management services.

How To Add An Admin To Your Google Business Profile:

Business Profile owners can grant access to other individuals as owners or managers, with each person having their unique access and sign-in information. Access levels differ between owners and managers so be sure to select the right role for each person. 

NOTE: Only owners can add or remove users, and Google Groups cannot be added as owners or managers. Which means you still have full access to being the main person on the account.To invite users to become owners or managers, follow these steps:

  1. Go to business.google.com and log in with your Google account 
  2. Once logged in, click on the address of the business listing you want to manage (if you have multiple locations and profiles. If you don’t have more than one profile you will skip this step.)
  3. Click the 3 little dots in the top right corner of your profile information panel
  4. Click business profile settings
  5. Click managers
  6. Click Add, then select Invite new users.
  7. Enter the invitee’s name or email address.
  8. Choose the access level as either Owner or Manager.
  9. Click Invite.

When the invitee accepts the invitation, they will immediately become a user and you will receive a notification email that they have accepted your invite. All active users and pending invitations can be found in the account, and pending invitations can be canceled by clicking Remove in the corresponding row.

How To Transfer The Ownership Of A Profile On Google Business:

  1. Go to business.google.com and log in with your Google account 
  2. Once logged in, click on the address of the business listing you want to manage (if you have multiple locations and profiles. If you don’t have more than one profile you will skip this step.)
  3. Click the 3 little dots in the top right corner of your profile information panel
  4. Click Business Profile Settings
  5. Click Managers.
  6. Click the person you want to change the access on.
  7. Select the role: Primary owner, Owner, or Manager.
  8. Click Save.  

HEADS UP! When a Business Profile has a new owner or manager, they are required to wait for 7 days before gaining full access to all features. During this period, they will receive an error if they attempt to perform any of the following actions:

  • Delete or undelete the profile.
  • Remove other owners or managers from the profile.
  • Transfer primary ownership to themselves or a third-party user.
  • If an existing owner or manager attempts to transfer primary ownership of the profile to a new owner or manager who is still within their first 7 days, they will also receive an error.

If the new owner or manager deletes their account within the first 7 days, they will be removed from the profile. If they change their mind and want to regain access, they must be added again.

Tip: It’s important to wait the full 7-day period before attempting to perform any of these actions to avoid encountering errors.

And remember, only the primary owner can transfer primary ownership.

How To Remove An Admin On Your Google Business Profile:

If you are a manager of a Business Profile, you can remove an admin on your Google Business Profile… including yourself! 

  1. Go to business.google.com and log in with your Google account 
  2. Once logged in, click on the address of the business listing you want to manage (if you have multiple locations and profiles. If you don’t have more than one profile you will skip this step.)
  3. Click the 3 little dots in the top right corner of your profile information panel
  4. Click Business Profile Settings
  5. Click the person you’d like to remove and then Remove Manager.
  6. Click save 

If you are unable to click on the “Remove” button, it may be because:

  • You are attempting to remove the primary owner from the profile. In this case, you will need to transfer primary ownership to someone else before removing the user from the profile. 
  • You are signed in as a manager. Only owners can remove other owners and managers.

Once a user is removed from the profile, they will receive an email notification. While they will no longer be able to edit business information or take any administrative actions, their past responses to reviews, posts, comments, and other actions will remain.

Have Questions About Your Google Business Listing?

With all of those searches and so much competition out there, you want your business to stand out from the crowd. We’re happy to help you rank higher on the search engine list! If it’s time you take your business to the TOP (of the rankings 😊)… Call us today at (647) 797-8763 and let’s get started!