Running a business is a lot of hard work. Trying to maintain a successful marketing and advertising plan on top of running a business is even more difficult. Advertising and marketing belong to a business industry of its own. People who work in the marketing industry spend years honing their craft and learning the psychology behind what makes a buyer tick. Everything from staying up to date on the latest industry trends to taking ongoing education courses beyond post-secondary to improve their skills. You are an expert in your industry, so why wouldn’t you hire an external marketing team who are pros in theirs? There are many benefits to hiring an external company to manage your marketing for you. Particularly in the world of digital advertising, things are constantly evolving with new functions and features rolling out what seems like daily. Google, for example, has an advertising platform called Google Adwords, recently rebranded to Google Ads. You might think of them as the ads that come up at the top of a Google search but, there are many ad units you can use in your advertising strategy beyond these paid search ads. From video, pre-roll ads to contextually targeted display ads that run on the Google Ad Network, the options and ad combinations are nearly endless. This is why when it comes to Google Advertising although you could dabble yourself, hiring a professional team to manage and drive real results from your advertising campaigns is nothing short of a smart decision.
Take Advantage of Expertise
Day in and day out, we live and breathe everything to do with marketing, advertising and the consumer experience at 3SIXTY Marketing Solutions. Everyone on our team has an amazing range of skillsets — yes, everyone; including how to manage Google Advertising campaign strategies for our clients. Creating a successful Google Advertising pay-per-click campaign is more than coming up with a cool tagline, typing in the right keywords, and hoping for the best. There is a lot of background work many people overlook or aren’t prepared for. What are Google Adwords, and how do they work? How do you come up with creative concepts for advertisements to adds serious dollars to your bottom line? What are the restrictions and rules Google mandates? How do you navigate the analytics and optimization tools to improve your campaign?
Instead of spending hundreds of hours training to become a Google Ads expert, why not hire one? Even better, hire a team of them!
Save Yourself a Ridiculous Amount of Time
Without any extensive training in digital marketing or advertising, trying to use Google Advertising on your own can be a daunting task. Using this tool within your marketing strategy is a smart decision, but not if you don’t understand how to use it properly. It requires specific training and a deeper understanding of what it means to make a customer who sees your ad convert by making a purchase. Save yourself time and loads of frustration, hire an external marketing team instead. We already know how the software works, what makes the machine behind that search engine tick, and how to leverage it to gain you, new customers. From researching your keywords extensively while strategizing your ads against your budgets to increase your return week after week to writing compelling ad copy and designing your remarketing and display ads, our team is your secret weapon. Give yourself a leg up on your competitors who are still trying to DIY their own Google Advertising by taking advantage of our entire team’s skillset.
Save Money Even With Paying A Management Fee
You may be wondering “well, why don’t I hire someone internally to do my digital marketing for me?”. You can, but hiring someone internally can be more expensive than hiring an external team. Why pay for staff benefits and holiday bonuses when you can pay a team of people to work for you without those extra HR costs, who specializes in converting ad impressions into sales. Beyond the cost of paid sick leave, there is always the hidden cost of retraining when that person jumps ship for another company taking your strategic plan with them. To find one person with the skillset to handle ALL of your marketing is rare to come by no matter what industry you are in. But, when you work with an external digital advertising team, they can easily handle all your marketing while unifying the messaging, branding, and execution across the board.
When it comes to Google Ads specifically, you also need to understand how budgeting and the auction systems work. If you do not understand how much to spend on ads to be placed competitively without overspending, you could be wasting precious ad dollars every single day. It’s not about how much you spend, but how well-targeted your keywords, ad messaging, and landing pages are. Maximize your budget, optimize your campaigns frequently and start pulling more results out of your investment. Our team has even been known to increase results by as much as 300% while reducing ad spend by 50%. It’s all about strategy and making the tools at hand, work efficiently.
Actively Optimize Every Week
To be honest, if you are running your Google Advertising on your own right now, how often are you revising or optimizing them on top of running your business? Did you set it and forget it? Chances are you haven’t spent enough time getting used to the software or campaign features and you’re not staying up to date on your ad campaigns either. That’s ok! We get it. It’s no walk in the park steering the ship of your own business. We just don’t want to see your creative concepts get stale or worse not get updated when you have new promotions or products roll out.
When you choose to hire an external digital advertising and marketing team to manage your Google Advertising and other campaigns, the execution is timely. They also keep track of what works, and what doesn’t while actively looking for new opportunities to increase the return on your investment. If your advertising campaigns aren’t performing well, they can quickly adjust and improve the ad quality to get the right results.
Work Smarter Not Harder
The bottom line of all of this is efficiency. If you want to save yourself time, money, frustration, and hours on training, hiring an external marketing and advertising team to handle your ongoing campaign is the best route you can take. Stop rushing through the week, with your advertising as an afterthought. You don’t have to run it all yourself. Let our experienced team manage all your marketing needs at 3SIXTY Marketing Solutions! We’re always a phone call away, and we bet you’ll even feel like we’re just down the hall with how closely we work with you. Plus, we can take care of your website edits, printing your promotional materials and business cards. Heck, we can even make sure your social media posts are taken care of while sticking to your brand guidelines. We really do it all with a no-probllama attitude, and isn’t attitude nearly everything these days? All you have to do is pick up the phone, dial 705-252-4180 and we’ll take care of the rest.
